NLP in Business

In business, you face challenges every day. NLP can help you face those challenges more effectively in your business, as in the rest of your life.

(If you’re more happy and effective in the rest of your life, this will automatically spill over and positively affect your business — and vice versa.)

When Bandler and Grinder first started developing NLP, they were fascinated that, given a group of people all with similar education, background, and values, there would be a huge variance in how happy, productive, and effective each person was.

They decided to take the top producers, the most effective performers, and study them to see if they could discover exactly what they were doing differently.

If there was something that could be isolated and quantified somehow, then perhaps they could learn to duplicate that behavior and be just as competent and effective. This is generally referred to as “modeling.”

First they looked at the seemingly obvious factors such as education and personality traits.

Then they determined that the way that a person communicates holds the key — verbal language and nonverbal body language.

Obviously, our five senses are the main avenues by which we receive information from the outside world.
As we first develop as babies, we learn to use our senses through a combination of heredity and environment.

As we grow up, we automatically catalog each new experience, first attempting to match it to a previous experience, and then storing it as something apparently new (to us, anyway).